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Personyze
On your site
Website PersonalizationOne profile across every page and every session.Recommendation EngineWhat each visitor wants next, ranked by the algorithm you pick or one you write.A/B TestingA winner per audience, promoted mid-campaign rather than after it.Dynamic Landing PagesThe headline matches the ad they clicked.AI Search & Chat AgentAnswers from your own pages and catalogue, and a search box that replies in a sentence.Banners & Pop-UpsRight message, right moment, right page — without a developer.Social ProofLive scarcity, ratings and what other people just did.Meeting SchedulerVisitors book time on your own page — the meeting type, host and times picked by who they are.
Off your site
Email PersonalizationSend it from Personyze, or paste one block into the ESP you already use.Push, SMS & WhatsAppFired by what they just did rather than by a schedule.Hosted Landing PagesWe serve the whole page, on your domain or ours. No site to deploy to.
Know who they are
Behavioral TargetingSegments that update themselves from what people actually do.ABM MarketingThe company behind an anonymous visit, joined to your CRM.Website AnalyticsSessions, bounce and revenue — then click a row and there is a person.
Build & connect
MCP ServerRun your account from Claude, ChatGPT or any MCP client.IntegrationsHubSpot, Salesforce, Twilio Segment, Tealium, GTM and the REST API.APIs, SDKs & AutomationOne REST endpoint over every object, server and mobile SDKs, rules and reports that run on their own.
Pricing
Personalization engine

Website Personalization.
One visitor at a time.

Personyze is complete website personalization software that unifies data from CRM, behavior, demographics, and context into a real-time visitor profile, then uses advanced targeting tools and AI-driven recommendations to deliver personalized content.

4.84.6
Website personalization features

One platform. Every way to personalize.

Unify your data, then act on it — the right message, in the right format, at the right moment, for every visitor.

Unified data

A 360° customer view

Target content, messages, and emails on a single profile built from every signal you have — behavior, demographics, location, CRM, weather, and purchase history.

  • Behavior, geo, device & weather
  • CRM, CDP & transaction history
  • One real-time profile per visitor
S
Sarah · VIP
1 profile · 360° view
UNIFIED
BehaviorGeoCRMWeatherDeviceCart
Display types

The right format for every moment

Build almost any targeted experience with 20+ intuitive widgets — banners, popups, forms, emails, HTML, and full WYSIWYG page edits.

  • 68 action types, from a banner to a whole hosted page
  • Inline edits or overlays
  • No code, visual editor
Banner
Popup
Form
Email
+20 widget types
Smart triggers

Show it at exactly the right time

Fire experiences on real behavior — exit intent, idle time, a timer, or products added to cart — so content only appears when it’s most relevant.

  • Exit intent & idle detection
  • Timer & scroll triggers
  • Cart & product-based rules
🚪Exit intentFIRE
Idle 30sFIRE
🛒Added to cartFIRE
Integrations

Put your own data to work

Bring in CRM or offline customer data so any known variable — role, industry, account type — can drive what each visitor sees.

  • CRM, CDP & offline sources
  • Any attribute as a targeting rule
  • Account-level B2B personalization
CRM
PERSONYZE
roleDirector
industryFinTech
account_typeEnterprise
Omnichannel

Activate Data Across Web, Email, Apps & Messaging

One visitor profile, built from whatever you already have, read by the site, the email, the app and the message at the same moment. No exports, no nightly sync, no second copy drifting out of date.

CRMEcommerceCDP & tagsABM by IPFeeds & filesone profileWebEmailSMS & WhatsAppPushAPI
Every source lands on one profile; every channel reads it at once
Where the data comes inCRM, commerce, CDP and files
  • CRM - Salesforce, HubSpot, Zoho CRM and Pardot
  • Ecommerce - Shopify, Magento, BigCommerce and WordPress
  • CDP and tag managers - Segment, Tealium, Zeotap and Google Tag Manager
  • ABM and intent - HubSpot (which now carries the Clearbit company data), 6sense, ZoomInfo, Leadfeeder, leadREBEL and Albacross
  • Files and feeds - CSV upload, Google Sheets sync or a live API feed
  • Automation platforms - Zapier, n8n and Make move data in as well as out, so another tool can feed the profile or react to it
  • The page itself - cart totals, search terms, any DOM value, cookies, JavaScript variables or the GTM data layer
Where the decisions go outSix channels, one profile
  • On the page - popups, banners, inline blocks and whole landing pages
  • Email, sent by us - broadcast and triggered sends from Personyze on its own SES account, from your branded domain - or point it at any SMTP server you already run
  • Email, sent by you - paste one block into the ESP you already use; it resolves when the message is opened
  • SMS and WhatsApp - the same audience and the same content rules
  • Web push - subscription managed by Personyze, fired by behaviour
  • Mobile apps - iOS and Android through the JSON API
  • Your own stack - a webhook action fires your endpoint when the audience matches, so another platform can act on it; a server-side API brings data back in
  • Redirects and JavaScript actions - a campaign can send the visitor elsewhere or run your code, without rendering anything at all
Email, either way roundSend it yourself, or let us send it
Sent by Personyze - broadcast and behaviour-triggered campaigns, delivered through our SES account from your own branded domainYour SMTP - point it at any server you already send fromKlaviyo, Mailchimp, ActiveCampaign, Brevo - native integrationsAny other ESP - paste one block, it renders on openZapier, n8n or Make - for everything with no native integration
Precision targeting

Target with Precision. Engage with Relevance.

Conditions combine with AND, OR and NOT, nest as deep as the audience needs, and re-evaluate on every request - so a visitor enters and leaves an audience as their behaviour changes, not overnight.

who they arewhere and whenthe live sessiontheir historyaudienceAND / OR / NOT
Seventy-plus attributes, combined and re-evaluated on every request
Who they areProfile, CRM and company
  • CRM fields - lifecycle stage, plan tier, lifetime value, industry
  • Custom profile fields added on the fly, without touching your CRM feed
  • Firmographics from the IP - company, size, industry, revenue
  • Company data through HubSpot, which now ships the Clearbit dataset
  • User lists matched from a CSV or a spreadsheet
  • Interests inferred by AI, with a strength score, plus explicit ones
Where and whenContext you do not control
  • Country and city, by IP
  • Local weather, by IP or GPS
  • Date range, day of week and hour of day
  • Device type, OS, browser, screen size and browser language
  • IP address or CIDR range
What they are doing nowThe live session
  • Pages visited - full URL, path or query parameter
  • Page views this session, and the most-popular page
  • Time on site, and the landing page they arrived on
  • Traffic source - referrer, search engine, social network or campaign
  • Search keywords, from the referral or your own site search
  • Cookies, JavaScript variables, form values, meta tags and the GTM data layer
Building it with AIDescribe it; it writes the rules
  • AI Targeting Assistant - in the campaign’s Target step, describe the audience in plain language and it generates the targeting rules
  • Append to what you already have, or replace and start fresh
  • What it writes is ordinary conditions afterwards - readable, editable, no black box
  • AI-inferred interests - topics scored per visitor from what they actually read and buy, usable as a condition like any other
What they have done beforeCommerce and content history
  • Products viewed, added to cart or purchased
  • Cart value, product count, total value, brand and price filters
  • Interaction counts - distinct, same item, or total
  • The last product interaction, whatever it was
  • Articles viewed, favourited, subscribed to, and how deep they read
  • Content attributes - author, tags, category, topic
  • New or returning, and how many sessions deep
AI recommendations

Maximize Engagement with AI-Powered Recommendations

Forty-four algorithm cards ship ready to use — twenty-five on the site, seven more that exist only in email, and twelve that recommend a category or an interest rather than a thing. Point one at a placement, blend several, or write your own rule - then render the same ranked set on the page, inside an email, or straight from the API.

27 algorithms15 product / 12 contentOn the pageslider or gridIn emailrendered on openJSON APIyou render itPushsame ranking
One ranked set, rendered wherever the visitor happens to be
Product algorithmsFifteen, by name
  • Highest Relevance - what similar visitors bought or viewed
  • Bought Together - bought with the product in view
  • Likely to Buy - bought by people who viewed this
  • Likely to View - viewed by people who viewed this
  • Cross-sale Cart Recommendation - bought with what is in the cart
  • Most Frequently Bought with Cart - the strongest cart pairings
  • In Your Cart - what they have in there right now
  • Buy It Again - their last fifteen purchases, in order
  • View It Again - what they looked at before
  • New In Stock - new arrivals, ranked by their interests
  • Recently Discounted - price cuts, ranked by their interests
  • Price Recently Changed - any move in price on things they care about
  • Popular from Most Recent Interest - from the last thing they showed interest in
  • Popular from Recent Interests - across their ranked interests
  • Most popular based on gender / age - what their demographic buys
Content algorithmsTwelve, by name
  • Most Read Based on Most Recent Interest
  • Most Read Based on Mix of Interests
  • Visitors Who Read This Also Read These
  • Likely to Read Based on a Mix of Content Read and Commented
  • Likely to Read and Buy, Based on Current Article
  • Likely to Read and Buy, Based on Mix of Interests
  • Most Popular from This Author
  • New Article Based on Your Interests
  • Most Commented Content Based on Most Recent Interest
  • Most Commented Content Based on Mix of Interests
  • Content That Lead to Most Conversions Based on Recent Interests
  • Content That Led to Most Conversions Based on Most Recent Interest
Controlling the outputFilters, fallbacks and merchandising
  • Filters on any catalogue field - category, price band, stock, brand, tag
  • Fallbacks, so a widget is never empty for a new visitor or a thin catalogue
  • Managed upsell and cross-sell through curated product relationships
  • Coupons applied automatically at checkout
  • Blend several algorithms in one widget and weight them against each other
Where the same set rendersOne ranking, every surface
  • On the page - slider or grid, styled from a template you control
  • In email - open-time rendering, so items are chosen when the message is READ rather than when it was sent
  • JSON API - separate product and content endpoints, you render the markup
  • Mobile - the same endpoints from iOS and Android
  • Web push - the ranking drives the notification payload
Canvas builder

Assemble It on the Canvas, Block by Block

The Canvas is a free-form design surface, not a template with the words swapped out. You stack blocks, split a row wherever you want one, set what happens on a phone separately, and talk to the AI without leaving the editor.

bannermodalformwheelrecs
One surface, and the blocks you stack on it
The blocks you stackThe Canvas palette
  • Headline, paragraph, chip and checklist
  • Button, icon, divider and close button
  • Image, video, embed and media-with-text
  • Image slider, logo strip and testimonials
  • Countdown, in boxes, pills or minimal
  • Coupon code, and a form right inside the design
  • Product and content recommendations, as a grid or a slider
  • Social proof - a live count, or the last buyer
  • A minimise tab, so a panel can fold away instead of closing
  • Raw JavaScript, for the case the palette does not cover
Laying it outBeyond a stack of rows
  • Beside-rows - split any row into columns wherever you need one
  • Split-photo container - image on one side, the argument on the other
  • Per-device control - show or hide any block by device, with its own phone CSS below 767px
  • Entrance and attention animations - and they stand down for visitors who ask for reduced motion
  • Variations - one design carrying several versions, picked by condition
  • Template gallery - fifteen starting points if you would rather not begin from an empty canvas
The AI, on the CanvasWithout leaving the editor
  • Edit Action with AI - describe the change and it restyles or rewrites the whole action, from the editor toolbar
  • Per-field AI - regenerate the text of a single element
  • Variable chips - drop a CRM field or a visitor attribute into the copy and edit it in place
  • Find on Pages - describe where it belongs and the AI anchors the placement
  • Goal-Element AI - describe the conversion and it identifies the element
Editing the page itselfWhen the change belongs to your own markup
  • WYSIWYG editor - point and click at any element of a live page and change it, no Canvas involved
  • Page-Level AI - one prompt applies edits across the whole page, and every edit it makes is listed and undoable
Analytics & A/B testing

Measure & Optimize with A/B Testing

Every element is measured against a held-out group, so the number you read is the lift the personalization caused, not the traffic it happened to catch.

Variant AVariant BVariant CReturning buyersB winsPaid searchC winsEveryone elseA winsheld-out control, always running
A winner decided per audience, not one winner for the whole site
What you can measureTracked by default
ClicksRevenueAdd to cartPurchasesTime spentBouncesPage viewsImpressions
Beyond the defaultsAnything you can name
  • Unlimited custom KPIs, defined per campaign
  • Goals tracked across sessions, not only the visit that converted
  • Reporting per audience, so a winner overall is not assumed to win everywhere
How the test resolvesAutomatic, not manual
  • A winner per audience rather than one winner per site
  • Promoted mid-campaign once the result separates, not after it ends
  • The held-out control keeps running, so the lift stays measurable
Where it lands

One decision.
Delivered six ways.

A campaign decides what this visitor should see. Where that lands is a separate choice, and it is a setting rather than a development ticket — rewrite the page itself, build it into your markup, float it over the top, take the decision as JSON and render it in your own code, deliver it inside your mobile app, or let us serve the whole page. Same audiences, same triggers, same reporting behind all six.

On your page, in the browser
No overlay at all

Change the page itself

Point at any element and rewrite it — the headline, the hero image, a price, a button, a link in the nav. You do it in the visual editor with your own live page in front of you, clicking the thing you mean. The same panel attaches behaviour to an element: on hover show this, on click run that.

You canDrag and dropReplace imagesRewrite with AIMatch your brandAdd hover and click actions

Nothing is laid over anything. The visitor sees your page, saying something else.

Part of the page

Embed it in the page

Render into a named slot in your own markup, or attach to an element that is already there — before it, after it, or inside it. It sits in the flow of the content and pushes the rest down, the way any other block would.

Built fromTemplatesBuild with AIMatch your brand

Slots carry an order, so when two campaigns aim at the same spot the page decides who wins instead of the browser. Name a slot once and point ten campaigns at it.

One of the six

Float it over the page

Nine positions — the four corners, the four edges and the centre. It can start as a collapsed tab, or dim the page behind it when the message really deserves the interruption.

Built fromTemplatesBuild with AIMatch your brandIt waits forOn loadAfter a delayScroll depthExit intentClick or hover

This is the one people picture when they hear “personalization”. It is the one we reach for last.

Without the browser doing the work

Take the decision as JSON

Call decide() from your own server and get the actions back as JSON — which audience matched, what to show, what was dismissed. You render it. There is no browser involved, so it works for a kiosk, a set-top box, or a page your framework builds before it ever reaches one.

SDKs for Node, PHP and Python

Inside your mobile app

The same campaigns, the same audiences and the same reporting, delivered natively. The app SDKs hold a session across launches so a visitor is the same person whether they arrived on the web or in the app.

SDKs for Android and iOS

Or let us serve the whole page

Build the page in Personyze and let us serve it. The decision is made before the HTML is written, so what arrives is already personalized — no client-side swap, no flash of the generic version, nothing for a blocker to catch.

Hosted pages

The conversion goes back to the ad network, server to server

The first ad click is stored on the visitor’s profile and stays there. When they convert — days later, on another device, after the cookie is long gone — the conversion is posted straight to the network’s server-side API with the identity hashed. Your bidding keeps learning from conversions the browser can no longer report.

MetaGoogleMicrosoftTikTokLinkedInRedditSnapchatPinterestX
How it works Day one to live

Launch personalized experiences in minutes — no code needed.

One snippet, then a visual editor and guided wizards do the rest. The full path from an empty account to a page that rewrites itself per visitor — five steps, no engineering ticket.

Step 01

Install the pixel

<scriptsrc="personyze.js"async></script>TRACKING ACTIVE

Paste one snippet, or add it through your tag manager. Profiling starts on the next pageview.

Step 02

Define the audience

AUDIENCE RULESINCLUDEVisitor is NewANDINCLUDECart ≥ $20038%

Describe the segment in plain language — the AI builder writes the rules for you.

Step 03

Build the content

DEFAULTPERSONALIZED

Edit text and images on the real page, or drop in a dynamic recommendation grid.

Step 04

Simulate & QA

STAGINGRules compiledPreviewed per segmentLive traffic untouchedPublish to live

Preview as any segment in the simulator, share a link for sign-off, then push live.

Step 05

It runs itself

ATTRIBUTED REVENUE$48,162+34.18%

The page reshapes per visitor in real time — and reports back against revenue.

Support

White glove service

Onboarding, training, and campaign setup guided by a dedicated success manager — on a flexible pay-as-you-go model.

01Kickoff & site audit
02First campaigns built with you
03Training & handover
Dedicated success manager
Speed

AI builder & templates

Describe the campaign and the AI agent builds it from scratch — or start from the gallery of ready-to-edit templates: popups, bars, recommendation widgets, spin wheels, forms and email blocks.

++Frequently bought togetherAdd all three — save 15%Ranked per visitor by the recommendation engine
Spin to win15%Freeship5%Gift20%Tryagain10%BOGOyou@company.comSpinGated: email first
Here is 15% offbecause you came back for the third timeWELCOME15Apply at checkoutNo thanks
Sale ends in02hrs14min09secpinned to the top of any page
Get the pricing guideTwo fields. We fill the rest from your IP.Work emailCompanySend it to me
Bundle & buy togetherSpin wheelCoupon popupCountdown barLead form
Safety

Quality control

Test changes in a safe sandbox, share preview links for sign-off, and manage who can publish with SSO and role permissions.

Preview asReturning · Gold tier · ChicagoStaging
Common questions

Website personalization, answered.

What is the best website personalization software?

The best website personalization software depends on your stack and team: enterprise suites suit large data teams, while all-in-one platforms like Personyze combine recommendations, targeting, popups, email, and A/B testing in one tag — rated 4.8/5 on G2 and 4.6/5 on Capterra, with a free plan to evaluate on your own site.

What are website personalization tools?

Website personalization tools adapt what each visitor sees — content, product recommendations, offers, and CTAs — based on behavior, source, geography, and profile data. They range from single-purpose widgets to complete platforms covering on-site, email, and push channels.

Do I need developers to personalize my website?

No — Personyze works with one tag and a visual editor, so marketers build and launch campaigns without a dev queue. Developers are only needed for advanced custom integrations.

How long does it take to go live?

Minutes for the first campaign. Install the tag, define an audience, edit the page visually, preview it in the sandbox as any segment, and publish. Recommendation algorithms begin learning immediately and typically stabilize within days, depending on traffic.

Will personalization slow my site down?

The tag loads asynchronously and personalized content renders in milliseconds from CDN edge servers, so your Core Web Vitals stay yours. Changes can be staged and QA'd before any real visitor sees them.

Which channels can I personalize beyond the website?

The same visitor profile drives on-site content, product and content recommendations, popups and bars, open-time email blocks, and mobile push — built and measured in one platform rather than stitched across several. See the platform for the full picture.

What does website personalization software cost?

Pricing typically scales with traffic. Personyze plans run from a free tier (5K page views) to Enterprise — see transparent pricing.

Get started

Turn visitor data into personalized experiences.

Launch your first personalized experience in minutes — unify your data, target with precision, and let AI do the heavy lifting. No code, no developer queue.

14-day free trial · No credit card · Setup in minutes